WARM BODY COLD MIND Premium Cotton Wrist Wraps for Cross Training, Powerlifting, Deadlift, Weightlifting

Oleksiy Torokhtiy, an Olympic Gold Medalist in weightlifting, founded the brand "Warm Body Cold Mind" (WBCM) in 2016. With over 20 years of experience in Olympic Weightlifting (2000-2023), Torokhtiy has won numerous European and World Championships, as well as competed in the Beijing 2008 and London 2012 Olympics.

The philosophy of "Warm Body Cold Mind" was born out of this extensive experience, reflecting the balance between the body and the mind as the key to achieving one's true potential. In early 2018, WBCM launched its European online store, and by the summer of the same year, the brand began shipping worldwide.

WBCM announced a branding contest for the best logo, which received hundreds of submissions from around the world within a month. The brand offers a diverse range of products, including Lifting Straps, Premium Chalk Block, Leather Weight Lifting Belt, Olympic Barbell Clamps, Velcro Weight Lifting Wraps, Auto Locking Belt for Crossfit, Liquid chalk, Cotton Wrist Wraps, and Lasso Straps for Crossfit.

The WBCM product line is designed with a focus on premium quality and unique features. All products are professionally designed by Oleksiy Torokhtiy, a champion in the field of weightlifting. These products are approved by top athletes and are suitable for both men and women.

The WBCM Lifting Wrist Wraps, for example, are designed to provide greater support and stability, allowing users to perform a wide range of movements, such as snatch, clean, kettlebell exercises, shrug, deadlift, push press, push jerk, split jerk, and overhead squat. These wraps are ultra-strong and adjustable, making them easy to put on and off, and helping to lift more weight while preventing wrist pain.

WBCM stands behind its products, offering a satisfaction guarantee to its customers. The brand is committed to providing the best quality and service, ensuring a risk-free purchase experience.

In summary, WBCM is a lifestyle brand founded by an Olympic Gold Medalist, Oleksiy Torokhtiy, who has leveraged his extensive experience in weightlifting to create a range of premium-quality products designed to support and enhance athletic performance. The brand's philosophy of "Warm Body Cold Mind" is reflected in its commitment to helping athletes achieve their true potential through a balance of physical and mental well-being.

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